The ask: Create a Radio and TV campaign for Greenies Dental Treats for Dogs.
Insight: Dogs can be gross, their mouths shouldn't be.
Tagline: It's like they never ate it.
RADIO AD
DOG (singing):
Well, my ^breath^ just might ^smell^ from the ^things^ that I ^ate^,
Like that ^leftover^ pudding I ^found^ near the lake,
Or the ^sole^ of your ^shoe^, or that ^great^ green-bin ^roux^(hold)
You know ^dogs^ like to ^sniff^ and to ^run^ and to ^eat^
From the ^trash^ to the ^loo^ to that ^meat^ on the ^street^,
I would ^share^ them with ^you^ but you ^tell^ me not ^too^
well I, ^like^ to eat ^so^ many ^things^ that I ^find^
Like that ^delicious^ moldy, ^old^ orange peel ^rind^,
Or that ^strange^ sidewalk ^goop^, or even my own ^poop…
V/O:
Greenies Dental Treats, It’s like they never ate it.
