The Ask: Position Sapporo as the go-to drink pairing with dinner for 30-45 y/o with disposable income and a healthy social life
The Insight: The target audience has their lives together, they seek out easy elevations for the great things they already enjoy.
The Idea: Using the universal 5-star rating system to place Sapporo as the ideal meal elevator. Sapporo, the fifth star to make any meal perfection
Activation: Star Supplier Program - Selecting customers with four star reviews of food at restaurants and offering them the opportunity to upgrade their food review by pairing the same meal with Sapporo.
