Art Director: Kayla Abell
Copywriter: Dave Lindsay
CHALLENGE:
Get young people to attend Major League Baseball games by showing them the appeal of baseball.
Use their social media habits to drive interest in the sport through online participation
INSIGHT:
You don't need to love the ball, to enjoy the park
TAGLINE:
Where else but the ballpark?
SOCIAL ACTIVATION:
Call for UGC that can be used to further engage fans online
IN STADIUM ACTIVATION:
Fans on the jumbotron, signage and merch
