Art Director: Kayla Abell
Copywriter: Dave Lindsay
Recognition:
ADCC 2024 Student Awards Bronze
Applied Arts 2024 Student Award Winner
George Brown College 2024 Best Campaign
Our goal was to get young people to attend Major League Baseball games by showing them the broader appeal of baseball.
Use their social media habits to drive interest in the sport through online participation
INSIGHT:
You don't need to love the ball, to enjoy the park
SOCIAL ACTIVATION:
Call for UGC that can be used to further engage fans online
IN STADIUM ACTIVATION:
Fans on the jumbotron, signage and merch
