Challenge: Get young Canadians to start investing with Wealthsimple.
Insight: Life is hard, investing shouldn't be. ​​​​​​​
Idea: Invest in what's important to you.
Tagline: Wealth the way you want. 
Radio ad: 
There are a lot of ways to invest;
You could be meticulous and hands on, or maybe a little more “set it and forget it”.
You might let the professionals take care of it, simply overseeing your growth. 
Perhaps you care about how, or maybe just about how much? 
What if the only thing standing between you and investing in what’s best for you, is you... 
and downloading the app.
However you choose to invest, do it your way.
Wealthsimple
Wealth the way you want.

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