What is the Community Challenge?
The Community Challenge is a national physical activity and sport initiative that encourages everyone in Canada to get active throughout June in search of Canada’s Most Active Community, which wins $100,000 to support local sport and physical activity initiatives, and the most active community in each province and territory.
Client: ParticipACTION
Creative Directors: Devon Williamson, Michael Murray
Art Directors: Hamish Macfie, Dilnaz Tokubayeva
Copywriter: David Lindsay
Our Goal:
We tried to position the Community Challenge as a huge sporting event where inclusivity and participation are the key to glory, and the winners are the community, not the individual.
