Client: Tinder Canada
Creative Directors: Devon Williamson, Michael Murray
Art Director: Dilnaz Tokubayeva
Copywriter: Dave Lindsay
Our goal was to establish Tinder as the place to go to flirt at any time and in any place — Reframing Tinder's core mechanism of swiping first as a way to take the pressure off.
We created 14 Tinder-branded flirting locations across Toronto and Montreal, wrapping nooks in coffee shops, an aisle in a vintage store, even a washing machine at a laundry mat.
The campaign culminated in two crush parties in Montreal and Toronto. With a half-pink bar, guests had the choice of a non-flirting and flirting area to enjoy.
The landing page with Tinder Gold promotion.
