Client: Tinder Canada
Creative Directors: Devon Williamson, Michael Murray
Art Director: Dilnaz Tokubayeva
Copywriter: Dave Lindsay
Our goal was to establish Tinder as the place to go to flirt at any time and in any place. Reframing Tinder's core mechanism of swiping first as a way to take the pressure off.
We also held a crush party in Montreal and Toronto to encourage getting flirty in person as well.
